4 ways to build your employer brand

When trying to attract the right talent, standing out from the crowd can be harder than first thought. The current candidate-led market means companies need to differentiate themselves, showing why their workplace should be an employee’s number one pick. The best way to do this? Employer branding.

The Chartered Institute of Personnel and Development defines employer branding as ‘…a set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture’. This can include everything from a company website, social media and traditional advertising, to introducing employee engagement initiatives and a renewed focus on workplace culture.

Tiger Recruitment recently underwent a complete re-brand. In the few weeks since launching, we’ve had people reach out to see if they could work with (and for) us, and clients and candidates have, unprompted, expressed glowing feedback. The data backs up our experience: a study by LinkedIn revealed that companies with a strong brand have a 31% higher InMail acceptance rate; see a 43% decrease in cost per hire; grow 20% faster and lead to 2.5 times more applicants per job ad.¹

What’s more, research from LinkHumans revealed how a strong employer brand leads to 50% more qualified candidates; 72% of recruiting leaders agree that employer branding has a significant impact on hiring; 84% of employees would consider leaving their current jobs if another company has a better reputation and 67% of job seekers would accept a lower salary if the company has positive reviews online. ²