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The impact of disruption on coaching

The impact of disruption on coaching
The impact of disruption on coaching

In this fast changing world, how does coaching as a profession stay at the forefront to best support the challenges that face organisations? How do coaches add the most value to their clients? How will we need to adapt?

Originating in business as a term to describe a radical change in industry, the word disruption has taken on a life of its own and like so many fashionable phrases, it is used, misused and misunderstood. So what exactly is disruption? Well according to the Oxford dictionary, disruption describes “disturbances or problems which interrupt an event, activity or process.” In this light, disruption can indeed be legitimately applied in all manner of contexts.

However, using the word disruption is not about sounding up to date or about appearing smart; it’s about how this fantastic, challenging word can enable us to look upon an existing condition and question its relevance today and in the future and it’s about how we make concerted efforts to adapt. This mind set is the modus operandi of the Coach but what does disruption mean to the practice of Coaching?

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