A case for adopting Corporate Anthropology principles into your organisation

How many of these types of infographics have you seen? How many articles and opinion pieces on how to connect to your employees and how to encourage organisations to embrace change have you read? Probably, like myself, a fair few. And this, for any organisation, HR department or even employee, can start to feel like a blur of business jargon and chatter without any seemingly clear and tangible insights.

That isn’t to say there isn’t any value in the discourse. Of course there are generational differences; my phone is packed full of useful apps, while my mother has no concept of what a phone app is. I remember the first time my school got a CD-ROM computer, and now my friend’s child is already learning to code at school. To say that these differences don’t exist would be absurd.

Rather than simply contributing to the constant stream of “kids these days!” commentary, I do want to argue that we are losing sight of how to use the information effectively. And show why I (and a growing number of organisations) are becoming advocates for Corporate Anthropology.