Transformational behaviour change at your fingertips

Whether organisations are preparing for change, navigating through change or boldly driving change – change, fast and unfettered is the new status quo.  Most leaders are aware of their role in change, as: advocates, role models, and conveyers of inspirational messages that galvanise the masses towards a future state.  Indeed, according to a CIPD survey, “pushing strategies down to the front-line is critical for transformational change.” ¹ However, in today’s rapidly changing environment, change cannot be so neatly managed.  Instead, to remain competitive, new enabling behaviours are needed across the organisation – and any supportive development activity must be widely accessible and generative in nature.

So what can help people change their behaviours in order to become more resourceful during times of unprecedented change?

Coaching is popularly used by organisations to address behavioural change, often with profound effects.  In fact 65% or organisations claimed there would be a growth in coaching in their organisations between 2015 and 2017.² Organisations seeking to repeat their success with 1-to-1 executive coaching sometimes go on to create their own internal coaching functions whilst others incorporate coaching into their leadership commitments.  However, despite this growing interest in coaching only 3% of organisations claim that coaching is their prevailing style.³

Unfortunately, the cost of training large groups of coaches and replicating the executive coaching model on a mass scale is simply untenable for most organisations. So whilst internal coaching functions can extend the scope of coaching they rarely create the shift needed to affect behaviour on a wide scale.