Are your job ads receiving a high calibre of applications?

A recent Grapevine news article shared coverage of a BBC job advert ridiculed for being too long and littered in jargon, leaving potential candidates perplexed.

This is worrying as the number one challenge for in-house recruiters, revealed in the 2017 UK Candidate Attraction Report, remains as candidate scarcity, so quality job descriptions and advertisements are absolutely key to attract the right candidates.

Whilst job adverts come in many guises there are a few rules you can follow to attract the widest pool of candidates. How you decipher what are the exact skills the candidate needs for each vacancy and how best to communicate this in the job advert could generate the quality and quantity of applicants you need.

Unconscious gender wording