McLaren is one of the world’s leading sports car manufacturers. The business has grown rapidly over the last few years, as has the amount of miles driven by its staff while on business. The result was that insurance claims were also rising against their fleet insurance policies.
This obviously increases the costs to the business significantly, however, McLaren has always aimed for perfection and excellence in everything it does, and so it wanted to understand how to improve this area of the business, reducing both costs and risk at the same time.
The process they went through over the next three years brought huge benefits to the business including an 85% reduction in collisions involving McLaren cars, a 50% reduction in claims involving other company cars and a 21% reduction in fleet insurance premium with more reductions likely if the trend continues. In addition, the hidden or uninsured costs of these collisions would have been substantial including replacement vehicle hire, management and admin time, and staff absence.
All of this was achieved by improving the way McLaren manages its drivers, and how it sets and monitors standards of driver performance and behaviour.
As the company had grown, the level of incidents and related costs wasn’t being picked up clearly in the fleet reporting beyond the obvious insurance claims. Improving how we measure and monitor all our ‘at-work’ driving has enabled us to quickly spot areas for improvement, act accordingly, and quickly see that translate into improvement.
Hannah Gregory, Driving & Road Safety Manager, McLaren Automotive Ltd
McLaren also guards its reputation fiercely. Complaints about employee driving standards were also higher than wanted. As staff now have a greater understanding of their responsibilities when driving on business, McLaren has been able to completely eradicate these complaints over the last 18 months.
In recognition of these achievements, and in return for McLaren agreeing to share their story with other employers, the Driving for Better Business campaign has awarded McLaren Automotive with ‘Business Champion’ status.
I am extremely proud that the Driving for Better Business campaign has recognised the work we have done to ensure these high standards, and of the improvements we have achieved. It reflects well on all those within McLaren who drive as part of their role, or are involved in the management of our drivers and vehicles.
Mike Flewitt, Chief Executive, McLaren Automotive
|Mike Flewitt, the Chief Executive Officer of McLaren Automotive is presented with the Driving for Better Business Champion Certificate, signed by HRH Prince Michael of Kent. The certificate was presented by Mike Wilson of Highways England during a Director’s Briefing event run by the Institute of Directors and Driving for Better Business, held at the McLaren Technology Centre in Woking on 30th October 2017. From L-R, Simon Turner, Campaign Director for Driving for Better Business; Mike Wilson, Chief Highways Engineer and Highways England’s Executive Director for Safety, Engineering and Standards; Mike Flewitt, Chief Executive Officer at McLaren Automotive, Hannah Gregory, Driver and Road Safety Manager at McLaren Automotive; Louise Gulliver, Managing Director at the Institute of Directors.|
You can read the full case study of how McLaren Automotive was able to improve the management of staff who drive on business, reducing both cost and risk, at http://www.drivingforbetterbusiness.com/case-studies detailing both what they did, and the business benefits they’ve seen.
There is also a range of free resources available to help you start to implement some of the same activities that McLaren has undertaken.