We live in an increasingly visual world, reliant on multimedia and dominated by social media and video sharing platforms. YouTube is the second most popular website in the world, 95% of the global population live in an area covered by a mobile network, and two-way communication platforms (such as Alexa and Siri) are becoming commonplace across the globe.
People now use video and audio to connect with their employees, partners and potential clients, and as such, the demand for high-quality audiovisual localisation grows. In such a subjective and creative industry, technology in the field continues to develop, but there are still challenges to overcome, tongue twisters to untangle and mispronunciations to correct.
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