How has candidate attraction evolved?

Not that long ago, all an employer needed to do to get applications for a vacancy was to post a small press advertisement and wait for the polite application letters to arrive in the mail. Over the last few years we’ve seen a radical shift not only in the way employers advertise their vacancies, but also in how they pitch their opportunity and their business to a market of increasingly savvy and demanding jobseekers. These jobseekers are looking at more than just salary and job title; they are looking at company culture, lifestyle, work – life balance, and an Employer Value Proposition that is tangible and recognised by employees.

The Impact of Social Media