Leading through long-term uncertainty

We live in an age of anxiety. Tempestuous change is sweeping through our globalised world, encompassing great demographic, political, economic and technological upheavals. These factors, either separately or in combination, have a profound impact on businesses, and none but the most myopic of workers can fail to be aware of these currents.

Issues such as Brexit, economic uncertainty and the disruption caused by new technology and employment patterns all contribute to employees’ anxiety over job security. And as these changes are ongoing creating long periods of uncertainty, this anxiety can manifest itself in poor morale, lower engagement and reduced productivity. Furthermore, it can lead to a general, pervading sense of dread that can make the business an unhappy place to work, which has a knock-on effect on talent attraction, engagement and retention.

What is demanded of leaders?

Periods of great change call for great leaders; people who are capable of making tough choices and having difficult conversations without damaging the corporate brand or adding to employees’ existing anxieties. At the same time, these leaders still need to drive growth, innovation and profit, while continuing to protect the corporate brand.