How to engage with students and graduates

While engaging with young people through gifs, hashtags and Boomerangs via Facebook, Twitter or Instagram is undoubtedly successful, it’s not retainable. Standing out among the throng of companies vying for the interest of young jobseekers is made more difficult when there is a new trend almost daily.

Instead of only focusing on the #throwbackthursday of the week, couple social media trends like this with other content that consistently reiterates your company values and remember that the key thing about school leavers, students, or recent graduates is that they are always keen to learn. With this in mind, there are multiple ways you can engage with the student and graduate market, while keeping your brand in clear sight.

Teach personal branding

The “elevator pitch” concept is a great way to teach students and graduates self-awareness. This pitch is a short summary of an individual’s personal brand, encompassing their unique selling point, past experience, and why a particular role appeals to them.