It's not all about gut instinct

Business analytics – are they worth the time, effort and cost? The answer is yes, if you want fully understand your organisation, help it prosper…and not rely on gut instinct.

So says Dr Pietro Micheli, Professor of Business Performance and Innovation at Warwick Business School, who has authored a new guide for Crown Workforce Management Systems www.crownworkforcemanagement.com/demystifying-business-analytics

Putting the science behind experience and intuition will provide an “evidence-based” approach to business planning on which success can be built, he insists.

In the second in a series of vlogs to accompany the free guide, Dr Micheli, looks at the reasons businesses should invest in business analytics.