Spread a Little Appi-ness

Crown Workforce Management is to ‘get appi’ when it stages its next annual customer conference – with the introduction of a digital platform to encourage a more interactive experience.

The app runs on all mobile phone platforms and tablets and incorporates the whole conference pack, such as agendas, delegate lists and supporting documents – reducing time and costs.

It also offers improved networking and engagement opportunities. For example, delegates and speakers’ profiles work alongside a messaging component and social media profiles to make contact easier.

There’s also live polling and question and answer functionality which allow attendees to actively take part, respond to speakers and provide views and feedback on key issues. This response at the touch of a button, generates immediate results which can then be displayed to the audience.

The Crown Customer Insights Conference takes place this year at the Crowne Plaza Hotel, Stratford upon Avon, on Wednesday 27 September.

Said David Hughes, Crown’s Head of Marketing: “Crown has developed as a company over the past 30 years by listening to its customers and developing products around their needs, so naturally, customer engagement is high on our agenda.

“The customer conference has become a key event on our calendar and really adds value to our relationship with existing customers. It features a variety of guest speakers, workshops and sessions on updates to our products and how they can best be used.

“As our attendees are people who are already comfortable with technology platforms, we thought that the introduction of a conference app would further enhance the experience and provide us with valuable feedback.”