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Connected cars in focus during great debate

Connected cars in focus during great debate
Promoted by Connected cars in focus during great debate

Over the next decade millions of connected cars will be sold to companies throughout the country, but what will their arrival mean for HR & fleet managers?

That is the focus of a key industry debate taking place during Company Car in Action, taking place at Millbrook Proving Ground 13-14 June 201, which will look at the risks and rewards of connected technology.

The ‘Great Debate’, called ‘Technology and safety - managing connected cars and autonomy’, will ask how fleet policies need to adapt to cover the universal use of smartphones, the growing use of connected cars and increasing availability of autonomous technologies.

The challenge for fleets is to obtain the benefits from accessing data available from modern vehicles, while ensuring that this does not cause any safety related issues such as driver distraction and breaches of data security.

Recently, automotive technology consultancy SBD Automotive warned that the industry could lose out if it didn’t fully utilise connected cars, despite ongoing concerns.

The debate will include a presentation from Adam Jefferson, specialist - cross car, at SBD Automotive, to look at the potential benefits of connected cars.

Benefits include greater fleet insight as companies can see exactly how vehicles are being used on the road, using technology ranging from telematics to dashcams, while drivers can stay connected through built-in smartphone connectivity.

However, safety campaigners have raised concerns that drivers are facing increasing levels of distraction at the wheel and this could undermine risk management efforts.

Last year, police revealed that nearly 100 road deaths were blamed on in-vehicle distractions.

The debate will assess how fleets can ensure they are controlling risk while making the best use of available technology.

A second debate will look at the fuel choices fleets are now facing and the pros and cons surrounding the future use of diesel.

The Great Debate at CCIA takes place at 10.30 each day and is held in the main exhibition area at the event.

For details and to reserve your place, visit

Key benefits

  • 300 car models to test drive at CCIA17 
  • Unaccompanied driving
  • Circuits designed for testing
  • Fleet focused
  • Expert advice
  • Shape your fleet decisions
  • Networking opportunities
  • Industry debates

About Company Car in Action

Company Car in Action is the UK’s most comprehensive driving event for fleet decision makers.  With around 300 models available to test unaccompanied on Millbrook’s unique and purpose-built tracks, visitors can compare, evaluate and drive the latest models in one place.

There’s also plenty going on off the tracks with the latest topical debates, and even free advice from the experts at Glass’s on residual values.

Company Car in Action you can:

  • Meet the major fleet brands together in one place and on one day
  • Evaluate an unrivalled range of models with back-to-back comparative test drives
  • Drive unaccompanied
  • Meet suppliers and discuss your requirements for the future
  • Enhance knowledge of low-emissions vehicles and safety/duty of care requirements
  • Learn about best practice with panels of experts during the debates




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