Concocting the perfect mix of automation and human interaction

Like all successful new businesses, as a young startup Xref was launched with one very specific goal in mind, to overcome one of the HR industry’s biggest pain points. As co-founders, Lee and I had the perfect combination of expertise to bring the idea to life – technology and HR – we needed nothing more than sheer determination to get the company up and running.

At that stage, we couldn’t afford to hire staff, the two of us worked tirelessly to overcome any teething problems ourselves but we quickly came to realise that two pairs of hands simply weren’t enough to keep up with the evolution of the business.

We came to the decision that we still live by as a successful and growing company six years on – if we touch a business process three or more times, we automate it. We expanded the business by automating absolutely everything we could.

Automating to add value