Brand New Look for Crown Workforce Management

Crown Workforce Management is to get a ‘brand’ new look with a corporate identity that reflects its people-focused approach to doing business.

The rebrand, which is being undertaken in Crown’s 30th anniversary year, is intended to reflect the company’s trusted and forward-thinking approach and its partnership working across a variety of sectors.

The introduction of a workforce management system helps organisations maximise investment in their workforce: in short, using its resources effectively and efficiently so that they are in the best position to deliver first-class services and products.

David Hughes, Crown’s Head of Marketing, said that ultimately, the ability to help organisations achieve their optimum was the essence of the new brand and its strapline – Inspired workforce management.