Laying the foundations for successful benefits communications

In the UK, 80% of companies rank employee engagement as their top benefits programme objective – and it’s not hard to see why. Providing relevant benefits, that have a real, positive impact on the lives of employees, can significantly improve their perception of their organisation and the level of discretionary effort they put into their roles. However, employers will have a tough time provoking this response if employees do not engage with their benefits schemes in the first place.

This is reflected in our latest research, which indicates that more than half of companies view the quality of communications as the biggest factor in influencing how employees view their benefits programme. At present though, two in five HR and reward professionals say they have real difficulty communicating benefits effectively. So how can you ensure you end up on the right side of this statistic?

Our research shows that the most effective, engaging benefits communications are built from the same four foundations.

1: Communicate at moments that matter