How Google uses people analytics

Google’s analytical, data-driven approach to its HR system has certainly made waves. The technology company prides itself on its ‘people analytics’ – a mix of quantitative and qualitative data analysis that combines hard numbers with human feedback. In fact, the results of this analysis have shaped the company. Google states on its website that it “use[s] people analytics as a foundational building block that informs everything we do to find, grow and keep Googlers.”

This strategy not only replaces anecdotal and untested strategies with processes backed up by data, it also helps to engage employees who know that their feedback has a direct impact on human resources across the company. The company has an employee survey participation rate of over 90 per cent.