For an individual “who am I?” can often be too-grand a question. However, for mid-to-corporate sized organisations looking to secure the top talent at the best rates in a competitive marketplace, “who am I?” is a crucial question to ask.
A key reason for this is that the question allows businesses to find a clear direction for an effective Employee Value Proposition (EVP).
So often we find that a highly-evolved EVP is a ‘holy grail’ for a recruitment function. A mythical prize that is near impossible to find due to the ever-changing nature of this fast-paced world we live in.
However, it’s easier to create a unique and important set of values and offerings than you might think, and, once achieved, the outcomes provide a compelling reason for candidates to sign up, rather than work for the (now) less-enticing business across the road.
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