How to get your jobs on page one of Google

...is both the subject line of millions of spam emails sent every day, and the zenith of online marketing. Page 1, position 1 is a far-flung dream for many, especially in digitally competitive industries. The benefits of occupying this position are huge- and it could dramatically increase traffic to your careers site. However, for recruiters, the dream of appearing in the top spot are increasingly becoming a reality thanks to Google’s Featured Snippets.

Featured Snippets

Featured Snippets are the way that Google displays the most relevant information for a query right at the top of its search results. Ask Google a simple, direct question and it will probably respond with exactly the answer you want. This is a Featured Snippet.

Since their launch in 2014, Featured Snippets have received a four-fold growth in usage, and they are increasingly used to display job vacancies (see screenshot below).