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Don’t settle for second best!
The graduate recruitment process is constantly changing and evolving. The old methods of hiring simply don’t cut it anymore when trying to attract the brightest new talent, so it's never been more essential to stay ahead of the curve if you are to secure the highest calibre graduates.
Graduate packs are the perfect way to deliver all the important information about your graduate schemes and application process, while also showcasing your business and wowing prospective applicants. They will...
- Provide structure to the application process
- Secure top talent faster, ensuring you hire the right candidates before your competitors
- Maximise the quality of hires to reduce wasted time and resources
- Increase engagement and retention of new graduate hires, ensuring a pipeline of talent for future business success
- Provide the opportunity to develop assessment activities that target each graduate’s individual needs and maximise on-the-job learning
- Impress prospective applicants, ensuring they choose your company over competing graduate schemes
An interactive graduate pack is, of course, even more powerful! Click here to see our example.
Follow our guide to find out what to include in your graduate pack to make it as impactful as possible to attract the best graduates.
Our ultimate guide to graduate packs
An intuitive application process
A clearly laid out and intuitive application process is the best way to ensure you're getting the best from your candidates and you don't put off prospective applicants.
As the graduate recruitment process becomes more and more specialised, businesses are increasingly implementing additional testing for applicants. If your company requires assessments to be completed before graduates are allowed to apply, such as submitting a covering essay or undertaking an online video interview, including these elements within your pack will streamline the whole application process and increase your applicant numbers exponentially.
The right fit for them
You will attract the best quality applicants by ensuring that they really want to work at your company and the best way to do this is to show them what your company is all about. Providing some background information about your company and its history is a great place to start.
A section on company values will also help prospective applicants get a flavour for what sort of business you are, and whether working there would be the right fit for them.
Including pictures and testimonials from current employees will really help prospective applicants imagine themselves as part of the team. Image galleries, or an on-page video message are the perfect way to do this.
The wow factor!
When faced of an endless stream of generic Graduate Schemes, applications and fast track programmes, you need your company to stand out from the crowd if you are to attract the top talent.
Clever interactivity, such as on-page videos, quizzes and image galleries is guaranteed to impress prospective applicants. The majority of graduate packs simply consist of flat text, so a multi-dimensional pack will immediately give you an edge over competitors and grab graduates' attention.
Including interactivity is a really simple way to make your pack fun and engaging for prospective graduates and, of course, the more memorable your materials are, the more likely graduates will be to apply to your company.
An interactive pack will also demonstrate to applicants that your company is innovate, forward-thinking and ahead of the curve, which makes you even more attractive as a prospective employer.
What to expect
Too often graduate packs get bogged down in all the complex details of the graduate scheme while overlooking the most important element of all: why does your company actually want to employ graduates?
By outlining why you're seeking new graduates to join your company, you are signposting to prospective applicants exactly what you're looking for in a graduate recruit. This is invaluable for candidates, as it gives a clear indication of what new graduates could expect if they worked at your company.
Not only is this useful for the application process itself, it also helps applicants decide whether your company would be the right fit for them. A really effective way of weeding out the less serious candidates, and ensuring a higher standard of applications overall.
Increasingly, businesses are offering meet and greet days, or appearing at university careers fairs to talk to prospective applicants. Including information about such events, and even allowing candidates to book themselves on from within the pack itself, is a great way to engage with prospective applicants and also offers them the opportunity to find out more about your company before they apply.
Next steps
If you’ve been inspired to create your own interactive graduate pack, contact the PageTiger team for a chat, online demonstration or custom sample!
