Leading through Change: The only certainty is uncertainty

By-Zara Whysall

One of the biggest issues on many of our clients’ minds currently, is “How can we best lead our people through change and uncertainty?” We’ve all read articles or blogs which start with the clichés about change being the ‘new normal’ and ambiguity being universal, so I’m going dive straight in. We know the context. Being a psychologist, what I want to talk about is the brain's response to situations characterised by uncertainty, since (crudely speaking) it’s the brain that drives behaviour and behaviour is what drives companies.