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United States
Writing great advert copy is easy. Seriously, stop reading this and go check out your competition.
Chances are their adverts (and maybe yours) are not that engaging and are not attracting the talent you need. We’ve put together 5 simple steps you can take to dramatically improve your advert copy. All you need to do now is read this article, download our guide and be brave enough to make the changes!
1. Use everyday language
Far too many adverts are full of corporate speak, written by people trying to sound clever. If you were talking to a candidate, would you use phrases like “the successful incumbent”?
