4. Be funny
Go on then, tell us a joke!
It’s not as hard as you think. You aren’t aiming for laugh out loud gags, just something that makes a jobseeker smile and want to read more. Here’s an example from one of our own hireful adverts:
Would you like to join a small, yet exceptionally brilliant recruitment team in brand new converted office barns? Overlooking some fluffy sheep. Lots of them skipping about, more of them in spring…
I can’t tell you how to be funny, you have to find your own funny. But one option would be to write an email using some examples you’ve seen from other organisations and ask your colleagues to contribute in a “no idea is a bad idea contest” (please note: some ideas will definitely be bad ideas).
5. Write less, say more
Most jobseekers are reading on their mobile and don’t want War and Peace. It’s an advert, not a job/person specification. The research suggests that shorter adverts (300 words or less) attract significantly more applicants.
Now, before you say “300 words! No way, that’s impossible”. It’s not. We’ve generated a Job advert template guide which shows you how to produce a shorter more impactful advert template for you and your colleagues to use. To support your work with this guide, we have also recorded a webinar that walks you through each step.
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