Group life cover offering could boost attraction and improve staff loyalty

With the implementation of auto-enrolment nearing completion for many companies, businesses may need to improve their benefit offering to improve attraction and retention.

That’s according to new research from Canada Life Group Insurance, which also found that more than half of employers (55%) are considering introducing other benefits as they meet auto-enrolment standards.

Paul Avis, Marketing Director at Canada Life Group Insurance explains:  “After a year of undertaking and reviewing SME research we are 100% confident that a simple, inexpensive level of Group Life cover, considered alongside every auto-enrolment pension discussion, is a great way for organisations to augment their pensions work.

“As the war for talent begins to rage, and with every employer now offering a pension, staff retention and attraction is becoming ever more important. Group Life Assurance could therefore be the most important benefit an employer buys going forwards.”