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An interview with Perry Offer, Founder, Time to Exit
Please share your key experiences as a CFO.
I've worked in both finance and general management for over 40 years and I’ve noticed three common themes. First, we constantly overestimate our capacity to get things done. Second, we create businesses that are far too complicated. And lastly, we consistently fail to understand that not all customers are equally profitable, not every pound of revenue has the same value.
What has been your biggest learning?
