Employee Experience | How to offer employees financial support for fertility treatment

In today’s talent market, the true cost of employee wellbeing isn't just found on a balance sheet, it’s in retention rates, productivity, and brand reputation.

More than ever before, we are seeing employees value wellbeing, flexibility, and benefits over salary. In fact, according to MET life UK, 40% of UK employees would trade salary for benefits.

The strategic value of support for fertility treatment

Offering support for fertility treatment has a multitude of organisational benefits that extend beyond employee wellbeing; they can be a strategic lever for growth, inclusion, employer brand and operational efficiency.

Often not included by PMI schemes, and usually difficult to access by public health systems, fertility treatment can be an enormous drain on an individual’s financial, emotional and physical resources.