Company strategy | EX in uncertain times: how should companies respond?

By Jake Outram

As we navigate challenging economic times, what should employers be doing to enhance their employee experience (EX) to drive business success?

The listening revolution

COVID changed everything, overnight, for everyone. In business, it prompted a new focus on employee welfare and support that accelerated the evolution of HR from a business support function to an important arbiter of company strategy.

Businesses recognised that employee listening had to become a top priority. Traditional approaches like annual engagement surveys alone just weren’t enough. Real-time listening and response became part of a company’s duty of care. Employers quickly pivoted, adopting additional approaches to understand employees’ wellbeing and to identify what kind of support they might need to do their jobs.