Candidate attraction | The benefits of measuring sourcing channel effectiveness

When presented with a vacancy to work on, what are the tools and channels that recruiters first reach for, and are choices driven by data to get the best results?

This insight looks at the measurement of candidate sourcing channels and the benefits and impact on performance.

Measuring and tracking performance

The UK Candidate Attraction Report 2021/22 asked how often recruiters measure the effectiveness of their channels. After all, “you can’t manage what you can’t measure.”

According to the report findings, the most measured sources of candidates are Agencies/PSL and Specialist Job Boards. Social Media is at the opposite end of the scale, where over half of recruitment teams cannot measure their performance. Interestingly, Careers Site/Website is also one of the least measured but most used channels by in-house recruiters (89%).