Personalisation | No more cookie cutter candidate engagement

Candidates expect more than the overused cookie cutter interaction from recruiters that are personalised and relevant to them, and if you get it right, you can lead the way with candidate engagement.

Here are the key things you need to know – and there’s a handy checklist to download and evaluate your current capability.

Matching requirements

Having a handle on job seekers preferences is a great way to engage with talent and get results. Think about your email inbox and how crowded it is; the constant fighting to catch your attention and get a response. Give some thought to how you capture candidate preferences and how you interact with candidates, in a way that will cut through the clutter. Timing of communication is key too, so don’t bombard and be relevant.