Technology | Managing multi-brand recruitment through a careers site - what do you need to consider?

The marketing of two or more brands, belonging to the same or related category, by a company is called multi-branding.

In this insight we look at the options to approach multi-brand recruitment through a careers site and an ATS/E-Recruitment solution.

Multi Branding Explained

Marketing of two or more similar, potentially competing products by the same firm under different and unrelated brands can have an impact on how an organisation positions itself in the market. Multi-branding poses significant challenges in the area of recruitment – fining the right talent for the right brand for example.