There is a big gap from the highest usage, Technology/Telecoms (97%) and lower usage example; Education (23%). Delving deeper, there is very little difference in the size of an organisation and the results reported. Larger companies get a little closer to receiving sufficient referred candidates for their roles but overall all are within the top left hand quadrant (above average performance). It should be remembered that depending on the type of role you are recruiting for will impact the ideal point in the quadrant – e.g. higher volume, lower skill roles might warrant sacrificing quality for quantity.
Job Aggregators are featured in the report for the first time this year and show widespread usage across most industries. As a general rule, the report results show that paying to sponsor ads on the aggregators will yield slightly better results (with some industry exceptions). Job Aggregators often produce the highest volume of applicants, although reported candidate quality is often low. Another point worth noting is that the size of an organisation does impact results with companies between 5,001 – 10,000 FTE fairing best. See page 45 & 55 of the report for the full breakdown in easy to read quadrants.
This is just a snapshot of two channels featured in the report, which saw a 20% increase in survey responses - over 850 recruitment professionals took part. Download your free copy today for planning your talent attraction strategy.
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