Employer branding | Ensuring your employee benefits deliver value to the people your business needs

A tailored approach to benefits is now vital to compete in the current recruitment market. Gone are the days where businesses can just dictate a ‘one-size-fits-all’ employee benefits package and expect that to be enough to attract and retain the right people.

What is offered by your business must be truly useful to your people outside just the four walls of your office and make them feel like their individual needs are being considered. A broader, less personalised approach to employee benefits is no longer relevant, and can alienate people that don’t feel accommodated for.

Greater candidate power

One of the main reasons why broader employee benefits can be less effective in today’s market is due to the greater bargaining power that candidates are now used to. The workforce shortage has allowed applicants to be more demanding and selective, meaning employers must do more than ever to attract the best candidates and be able to call themselves an ‘employer of choice’¹.

This has had a significant impact on employee benefits strategies of businesses, with nearly half (48%) of UK companies reportedly increasing their investment in employee benefits², to not only compete in but to win the “war for talent”.