Employee experience | Purpose gives your work value

When employees see that their work has a purpose, they feel like they are helping to make the world a better place, which makes them more engaged.

A friend of mine once worked in the marketing department of a cigarette manufacturer. At first he saw it as a great job at an interesting company. But one morning he woke up and thought "If I do my job well, I will get more young people to start smoking… how will I explain that to my grandchildren in the future?" He then started looking for another job. This example shows how important purpose is to motivate and retain employees.

What is purpose?

When you are committed to something that really inspires you on a daily basis because it aligns with your own motivations, because it matches your dreams and ideals — that is purpose. You connect your own efforts to a higher goal. Purpose gives your work meaning.