UK 
United States
Having previously written about and discussed “the new normal” in many posts over the last couple of years we can now start to remove this terminology from our phrase book.
It was purportedly originated in 2010 by the Dutch entrepreneur and author, Peter Hinssen, who used it with respect to digital transformation. His view now, and ours, is that it could be outdated and perhaps replaced with the term, “the never normal”.
