Engagement | Compelling communication campaigns in six steps

Campaigns aren't just for advertisers. To get messages heard, there's a lot we can learn from successful marketing strategies and can apply in a similar way to internal communication. Here are six practical steps for creating compelling campaigns within your organisation.

What does selling a sausage roll have in common with persuading people to sign up for a training course? (Or anything else you need to get them to pay attention to at work!)

Well, perhaps more than you’d think.

In both cases, as communicators we’re trying to grab a tiny window of people’s attention in a busy, noisy world. And in that tiny window we have to influence them not only to listen, but also to take the action we want them to take... whether that’s buying a snack or enrolling on a course.