Connection | The rise of social onboarding

What is social onboarding? Putting the individual needs of the new starter, and the quality of their experience, at the heart of the onboarding process.

Above all, it’s about connections. It seeks to ensure that every new joiner connects on a human level; with their manager, their colleagues, and the culture and purpose of the organisation they are joining. It should begin from the moment a candidate accepts the offer of a job. (Or, as we shall see in the case of NatWest Group, even before this.)

It’s an approach that had already been gaining momentum before the onset of the Covid-19 pandemic. But the constant lockdowns and the switch to remote working have made the need to pivot towards this new way of welcoming new starters more urgent than ever.

Covid-19 has caused a loss of social capital