Coronavirus | How ethical offboarding protects your people and your employer brand

Sudden, large-scale offboarding: for the HR community, it’s a difficult and stressful aspect of dealing with the tragic fallout from the Coronavirus pandemic.

However, it’s also arguably one of the most important for your organisation’s medium and long-term reputation as an employer.

Beware creating a toxic employer brand

Being laid off due to a big economic downturn by an employer who you feel is being honest, fair, consultative and supportive is one thing. Being dumped unceremoniously is quite another – as the public outcry over a well-known pub chain’s response to the crisis showed.