Benefits | Parental leave policies evolve as employers compete for talent

As competition for top talent continues to intensify, UK employers are increasingly enhancing their parental leave and family support policies.

Bright Horizons has published its UK Parental Leave & Family Support Benchmark 2025, offering a comprehensive look at how more than 300 organisations across the UK and Ireland are adapting to meet the needs of working families.

The findings show that family-friendly policies are becoming a strategic priority, not just a benefit. Enhanced parental leave, gender-equal policies, and practical support measures are helping employers attract, retain and engage their workforce.

Enhanced Leave Becoming Standard Practice

One of the most notable trends is the rise in enhanced maternity and adoption leave. According to the benchmark, 66% of employers now offer at least 12 weeks of fully paid leave, while 21% provide 26 weeks or more. These figures reflect a growing commitment to supporting employees during key life stages and go well beyond statutory requirements.