UK 
United States
By Amelia Black - Consultant in Berwick Partners’ HR Practice.
The COVID-19 pandemic has thrown many businesses into tough, unforeseen situations with great uncertainty for the future. Now more than ever, the board and senior leaders need to ensure that how and what they communicate to their colleagues is effective and consistent.
Amelia Black, Consultant in Berwick Partners HR Leadership practice spoke with Helen Miller who, until recently, was Talent, Culture and Communications Director at The Very Group, about how to successfully communicate internally in a crisis. The Very Group have transformed from a traditional print catalogue business to one of the UK’s biggest online retailers and have recently undergone a rebrand from Shop Direct. Helen led on internal communications for The Very Group for three years, articulating the importance of their business transformation internally, whilst maintaining high levels of employee engagement.
Helen explained that there are multiple ways to transmit messages. They fall into two main categories:
