Reputation | Want to increase trust? Look at your 'People Deal'

Last year, communications consultants Edelman revealed that levels of trust increased where individuals felt in control of a relationship, with 75% of people globally trusting their own employer.

The public is increasingly well-informed and is vocal about what they will accept from businesses. A lack of trust in a company can lead to employees choosing to leave and consumers choosing not to purchase from them. Trust is so important that 81% of millennials stated that they expected companies to stand for something and to represent the issues which matter most to them. With unemployment at 3.8% and with almost 50% of people expected to change employers in the next 12 months, it’s imperative that you get your ‘People Deal’ right as part of your growth strategy.

Employee engagement surveys and exit interviews do not always reveal candid thoughts about the company, its leadership, culture and working practices, for fear of reprisal. The business can often be left confused by positive engagement scores whilst experiencing high levels of attrition. If the inability to voice truthful opinions stems from a lack of trust between employers and their employees, what should businesses be doing to improve?

Your ‘People Deal’