Responsibility | The Role of CSR in a Successful People Strategy

Corporate Social Responsibility (CSR) has evolved over recent years.  From a start-point of reducing environmental impact and costs it now represents a more expansive view of business being a force for good and making a positive contribution to local communities and the wider world.

As a result, CSR is increasingly being incorporated into business plans and built into organisations’ purpose. In well-established businesses it is being used to refresh strategy and as a tool for differentiation. For challenger brands CSR offers a foundation upon which products and messaging are built.