Ultimately, your people should be happy to come to work and take an interest in the work they do for your organisation; so it’s important to ensure that each individual feels supported and valued as an employee. So consider thinking about this from an employee journey perspective.
Employee engagement encompasses all aspects of the employee journey – even before a new recruit has joined your organisation - so having an understanding of your present employer brand position is a great starting point to begin planning on where and how you can make improvements.
Begin reviewing what you are known for and then start to shape what you want to be known for and how you are going to get there. This needs to be reviewed from the initial touchpoints a prospective employee might have with you, right through to your internal exit process when someone leaves your business. All these touchpoints have an impact on your employer brand so putting in place the right processes and initiatives to ensure positive experiences are had with your organisation at any stage of the employee journey will go a long way to instilling positive brand perceptions, developing engaged people and becoming a place people know about and want to work for.
Be part of an elite group
Businesses that have engaged employees as a part of their organisation are known as ‘Destination Employers.’ They are also known for their strong leadership and dynamic workplace culture too. If you’re going to use this summer to start getting ahead in HR, then take a look at our free quick-start guide to becoming a Destination Employer. You can get inspiration to help you navigate the journey you want to go on and once you’ve determined this you can begin drilling down on actionable tips and improvements to get you there. Whether you want to focus on your employee engagement, strong leadership or workplace culture - there’s a guide to help you get there. Download it today.