Case study | How Estrella Galicia digitalised L&D to bring its culture to life

For Estrella Galicia, beer is more than a product. The established brand, based in A Coruña, Spain, operates its own brewery, beer museum and beer academy, reflecting the passion and pride it places in beer culture.

The company wanted to share that culture with a much wider audience, helping employees, vendors and anyone working with beer to deepen their knowledge and develop the same enthusiasm for the subject.

Training offered a way to achieve that ambition, but Estrella Galicia needed to find a format capable of translating the energy of its existing in-person programme into an engaging digital experience, which is where Netex entered the fray.

Xabier Cubillo, Beer Culture Coordinator at Hijos de Rivera, said: “It has always been essential for us to communicate our beer culture in order to let people know why we should be the most loved beer (instead of aiming at being the best seller), and this course has really helped us do that. It’s been exciting working with Netex, they’ve really helped us push our boundaries and bring our beer culture to life in a new way!”