Industry News | Deel and Arsenal announce multi-year sleeve partnership

Arsenal Football Club has announced that Deel, the leading global payroll and HR platform, will become the club's Official Sleeve Partner from the 2026/27 season in a multi-year agreement. 

Deel's logo will appear on the left sleeve of Arsenal's home, away, and third kit shirts from the start of the 2026/27 season. In doing so, Deel will be the second global brand to have featured on the sleeve of one of football’s most recognisable shirts. 

The agreement deepens the relationship between the two after Deel joined the Arsenal family as the club’s Official HR Platform Partner in December 2025. 

The announcement is accompanied by a new film, Patchmaker, featuring Arsenal star Viktor Gyökeres and club legend Patrick Vieira. Set in the workshop of a master patch-maker putting the finishing touches to the new kit sleeve, the film is a portrait of the craft, care and attention to detail behind every action.