Just the ticket! | Personalised perks: How National Lottery operator Allwyn 'stands out from the crowd'

Gone are the days when a one-size-fits-all staff benefits package could cut the mustard as an acceptable employer offering.

The modern workforce is simply too diverse in background, life circumstances, and interests; their needs and wants too fragmented; their expectations too high.

Although this passion for personalisation extends far beyond the workplace, the pressing challenge for HR and reward teams is that people are more than three times as likely to feel that their employer meets their needs if they are offered tailored benefits.

It doesn’t take a rocket scientist (or employee engagement expert) to see how this might shape one’s ability to attract, motivate, or retain staff.