‘Lasting benefits’ | Why Zurich's CHRO ditched one-off wellbeing initiatives for 'health journeys'

It’s the kind of problem that has left HR vulnerable to being crowned as the corporate pantomime villain.

A well-intentioned attempt to do good, but somewhere in the crosshairs of workplace jargon and jam-packed schedules, something goes wrong.

Employees are left frustrated, managers bewildered, and executives unconvinced about where valuable time and money have been spent.

We are, of course, talking about the one-off wellbeing initiative.