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‘Cringe’ | Accenture rebrands employees as 'reinventors' - do corporates have an AI optics problem?

Rebrand or rebuild concept blocks

It’s time to say goodbye to nearly 800,000 Accenture employees. Only this time, we’re not talking about mass layoffs…

That's right, it’s a rebrand! Accenture’s entire global workforce will now be known as “reinventors,” as the consultancy sets its sights on becoming an artificial intelligence pioneer.

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