Industry News | HiBob appoints new Chief Marketing Officer

HiBob, the company behind Bob, the people management platform transforming how organisations operate in the modern world of work, is pleased to announce the appointment of Sophie Chesters as Chief Marketing Officer. Sophie brings over 25 years of international experience in marketing and growth across SaaS, AdTech, and enterprise software.

She is a seasoned B2B SaaS marketing leader, known for driving business growth, locally and globally with clear strategy and a strong focus on people – adding valuable strength to HiBob’s executive team as the company continues to scale globally.

Her deep experience working both with SMB and enterprise sales teams has helped organisations drive growth through product marketing, customer acquisition and retention programs, and strategic partnerships. She has led product and revenue growth at Google, DoubleClick, Medallia, and UserZoom, working across London, San Francisco, New York, and Canada.

As SVP and CMO at Medallia (NYSE: MDLA), she took the company public, scaled the marketing function, and delivered strong pipeline and revenue growth. More recently, she has advised CEOs and marketing leaders at high-growth SaaS companies on accelerating go-to-market success.