'Foster connection' | Corporate events poised for strong growth in 2025, research finds

Four in five UK businesses will increase or maintain current spending on corporate events in 2025, with more than half of firms citing employee wellbeing as the main motivator behind this spend increase.

Following a record year for corporate bookings in 2024, Center Parcs Conferences & Events has released its inaugural whitepaper titled The Value of Corporate Events, which offers a detailed data-led analysis of the motivations and rewards for hosting work functions.

Despite economic constraints, the report reveals that 80% of UK businesses are set to increase or maintain current spending on company events over the next 12 months – up from an already resilient 75% in 2024.

The data also discredits the benefits of scaling back on discretionary spending in challenging climates, with seven out of 10 businesses reporting revenue generation directly stemming from events, rising to 72% when counting indirect revenue streams.