Wellbeing stunt | Company's 'fake firing' of stressed workers was a PR misstep

It’s not every day that a workplace wellbeing initiative makes waves across social media – for the wrong reasons. Yes Madam, a beauty and wellness service provider, found itself in the eye of a social media storm after an alleged email from its HR head claimed employees who reported significant stress in a workplace survey were being terminated. 

In the ‘leaked’ email, titled ‘Update on stress survey results’, the company’s head of HR appeared to tell employees: