#deskbreak | ASICS & Brian Cox launch campaign against the 'scary' impact of desk work on employee wellbeing

Sportswear manufacturer ASICS and ‘Succession’ star Brian Cox have launched a campaign ahead of World Mental Health Day (October 10) to promote the impact of desk-based work on employee mental health.

The #deskbreak campaign is based on studies completed by ASICS of employees across the globe, urging workers to get moving with just 15 minutes of exercise.

In a public service announcement video (PSA) to kick off the campaign, Succession star Brian Cox takes up the role of “world’s scariest boss,” warning workers of the cost of being tied to the computer screen.

“Hello workers, another long day at the office? Boss being a meanie? Too bad. Shut up. Listen. I’ve got some important news,” Cox orders with his typical authority.